Big Noyd calls what he makes, "Hustle Music". Would you disagree? It would seem comparable to "Trap Music" except Big Noyd uses a completely different production style. More of a grimy and less flashy style, in other words that grimy New York sound made popular by so many artists but since he has ties to Mobb Deep we'll say Mobb Deep's sound but it's still definitely not Havoc's production need I remind you. Well let's see where should I really really begin with Big Noyd and his newest album. He's not a liar, I don't have to pull the "I Don't Believe You, You Need More People" card. He's not a bad rapper, granted not great either, especially post incarceration Big Noyd. I wont dance around the point I wanna make. Big Noyd is boring, this album is very boring, it's very uninventive and lacks anything to keep you listening. It was painful for me to give this 3 listens because you start to fall asleep at track 6 and then next thing you know you're on track 13 and yet he's still talking about the same thing. That is harsh I know, but that's what happens when you have no concept to your album other than "I've Dealt Drugs In My Life" Doesn't leave you wondering why he never blew up at all. Like a watered down Mobb Deep sound with mostly very very boring production and repetitive lyrics. Can't even pull off Mafioso rap or make it interesting. Just boring track after track that'll leave you thinking "Didn't I already hear this?" The chorus's and hooks are too monotone and Big Noyd himself just doesn't keep you interested conceptually, lyrically or in any other way. It's a shame because like I said I don't take Big Noyd for a fraud or anything but he has a terrible time convincing you that he has lived the life he's rapping about. You'll be left with no interest in this album and never wanting to hear it again because it's that boring and unimaginative. He sounds like every other generic myspace gangster rapper out there. Big Noyd fails to create any sort of theme around this album to keep you listening and instead sort of drags himself along from track to track and unfortunately drags the listener along with him. That my friends is the truth.
All the downfalls of this album aside here are the Pro's for it. Gotta give the man credit for keeping it street and keeping to the grimy Queensbridge sound of criminal rap. He may have failed to make an interesting album or flashy mafioso rap styled album but such is life. He's not the only rapper from New York that fails to do so. The first 5 songs are however listenable starting with "All I Got To Say" and ending with "Kilo Rap". After that I'd say it's about time to pack it up and leave this album alone. The main thing about the good tracks is that I found that I was listening to the beats and sampling more than the lyrics themselves. That is never good.
Is this album really really awful? No, it's just not engaging at all and tends to tire itself out to the point where it's just like one mashed up and boring concept. This is one gangster tale not directed by Martin Scorcese. (ZING!)
RATING:
2 OUT OF 5
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